Reproductive Technologies | Advanced reproductive technologies are redefining where equine value begins, shifting global demand and reshaping the economics of sport-horse breeding.

Reproductive Technologies | Advanced reproductive technologies are redefining where equine value begins, shifting global demand and reshaping the economics of sport-horse breeding.

Longines CHI Classics Basel | A defining early-season test for indoor World Cup form.

Longines CHI Classics Basel | A defining early-season test for indoor World Cup form.

Belonging and the Future of Equestrian Sport | Why Culture Matters More Than Ever

Belonging and the Future of Equestrian Sport | Why Culture Matters More Than Ever

The Power of Words and Young Voices | Inside the Lost Horses Letter Writing Competition

The Power of Words and Young Voices | Inside the Lost Horses Letter Writing Competition

The Horses Who Heal | Bringing Hope into Swedish Hospitals

The Horses Who Heal | Bringing Hope into Swedish Hospitals

Jumping Mechelen 2025 | The late-season World Cup benchmark across jumping, dressage and driving.

Jumping Mechelen 2025 | The late-season World Cup benchmark across jumping, dressage and driving.

Featured
Through Ashley Avis’s Lens: The Filmmaker Giving Horses a Voice
Through Ashley Avis’s Lens: The Filmmaker Giving Horses a Voice

Filmmaker and advocate Ashley Avis is redefining how the equestrian world confronts welfare, storytelling and responsibility. Best known for Black Beauty and the Wild Beauty Foundation, she now turns her lens to the fate of horses at risk of slaughter. This feature explores the art, empathy and activism driving her work.

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INDUSTRY UPDATES

Research Highlights*

Featured
Dressage – Is There a Welfare Problem, and Where is the Evidence?
The Research Round-Up
Dressage – Is There a Welfare Problem, and Where is the Evidence?
The Research Round-Up

Using FEI yellow card data from 2024–2025 and a light review of current welfare research, this article examines whether Dressage genuinely presents fewer welfare concerns, or the gaps in reporting and transparency make the picture less clear than it seems.

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The Research Round-Up
Through the Horse’s Eyes: Rethinking Equine Welfare
The Research Round-Up
Through the Horse’s Eyes: Rethinking Equine Welfare
The Research Round-Up

What happens when we truly view welfare through the horse’s eyes? Drawing on insights from the World Horse Welfare Annual Conference 2025, this article explores sentience, the Five Domains, social needs, freedom, forage, and why science, empathy, and design must shape the future of equine care.

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The Research Round-Up
Soaking Hay: Why Reducing Sugar Also Means Losing Nutrients
The Research Round-Up
Soaking Hay: Why Reducing Sugar Also Means Losing Nutrients
The Research Round-Up

Soaking hay is widely used to reduce sugar for horses with laminitis or metabolic conditions, but new research shows it also removes protein, minerals and energy. We examine the science behind nutrient loss and how to feed soaked forage responsibly.

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The Research Round-Up

PERSPECTIVES THAT MATTER*

“The tension you can’t see

is the tension your horse can feel.”*

Featured
ReMind: The Inner Work Behind Outer Excellence
Community & Culture
Community & Culture

Most of us carry far more inner tension than we realise, and it shows up the moment we’re under pressure, in the saddle, or leading in our daily lives. Linnea Aarflot, an international dressage rider, teaches us to reconnect with ourselves, strengthen our nervous system, and unlock connection with our horses, goals, and the people around us.

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Community & Culture

FEATURE OF THE MONTH*

Beyond the Highlight Reel: Equestlana on

Progress, Pressure and Partnership*

Featured
Inside American Horse Culture: Ambition, Pressure and The Weight Of The Perfect Narrative
Community and Culture
Inside American Horse Culture: Ambition, Pressure and The Weight Of The Perfect Narrative
Community and Culture

Svetlana “Equestlana” Kandybovich blends creativity, honesty and humour to explore how online equestrian culture shapes rider identity, ambition and connection. In this in-depth conversation, she speaks openly about setbacks, the realities behind the highlight reels, and why the heart of horse life lies far beyond perfection.

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Community and Culture
Things that happened this week: 🌟 Laura Kraut and Nina Mallevaey put two women back inside the showjumping world Top 10 for the first time in 16 years. 💰Olivia Rolfe and Blue Flame claimed a record $100,000 at Magic Millions. 🏆 Richard Vogel an
Our annual Equestrian Marketing Whitepaper draws on exclusive consumer data collected over the past year. The full report offers an early indication of how the equestrian market is evolving, and where attention, investment, and opportunity are like
These 2026 trend predictions highlight what consumers are thinking, planning, and searching for before it becomes mainstream. Based on @pinterest’s annual forecast, which draws on powerful data from millions of users, we’ve translated th
What does the route to top-level sport look like when you don’t come from an equestrian family? As a rider who didn’t come from a traditional equestrian family, @nathalie_wahlund knows exactly what this path looks like. Through her own
Things that happened this week: 🏇Diane Crump, the first woman to ride in the Kentucky Derby, has died at 77. 🔥 World No. 1 Kent Farrington begins 2026 with a win at the WEC Ocala. 🇧🇪 Gilles Thomas won the Longines FEI Jumping World Cup™
2025 marked the rise of the equestrian aesthetic in lifestyle trends and mainstream digital spaces. What was once associated with a more niche sporting community is now being leveraged across fashion, travel, automotive, and even wellness marketing

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